Effortless Mindfulness - Loch Kelly
Loch Kelly is a prominent nondual mindfulness teacher, author, and the creator of the Mindful Glimpses App. Through his app, he guides individuals in awakening to the depths of their innate calm, clarity, and peace through his approach known as Effortless Mindfulness.
As the Content Producer, I led the entire marketing strategy for the app launch, coordinating a mighty team of five. I developed and executed strategies for email marketing and Youtube, creating video, graphic, and written content. Collaborating closely with Loch Kelly, I co-developed the app’s introductory series and spearheaded the production of a podcast, which became the central marketing tool. I also managed content optimization across platforms, analyzed performance metrics, and directed cross-channel video content to drive engagement.
My Roles
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Marketing and Creative Direction
In the role of Marketing Lead for Loch Kelly, I orchestrated impactful campaigns that propelled the launch of a groundbreaking meditation app. I played a key role in crafting and executing strategies for diverse platforms, including podcasts, emails, and social media and affiliate marketing.
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Content Producer
In close collaboration with Loch Kelly, I played a central role in crafting the introduction series for his meditation and wellness app. This involved working with Loch to conceptualize, develop, and execute the series scripting and production, ensuring that the content aligned seamlessly with the app's vision and mission.
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Program Development + Livestream
I coordinated the launch of EMI’s most successful educational series on Internal Family Systems (IFS), which became the highest-grossing event in the organization's history. In addition to managing the program hub's platform launch, I oversaw the livestream as a live facilitator ensuring the end product was well produced for ongoing evergreen content.